Was Pres Ruto Facebook Monetization roll out a Flop?Check Meta’s Response to Kenyan Content Creator’s Concern
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Meta, the parent company of Facebook, Instagram, Threads, and WhatsApp, has responded to concerns raised by Kenyan musician and content creator Michael Bundi regarding the delayed rollout of the promised monetization program in Kenya.
These concerns surfaced after President William Ruto, following a meeting with Meta executives, announced on August 6, 2024, that local content creators would soon be able to monetize their content on Meta’s platforms.
“Beginning today, Kenyan content creators can monetize their videos on Meta platforms. We urge our creatives to take advantage of this opportunity to not only enhance their incomes but also create job opportunities for others.
We will continue to seek more opportunities for our youth to explore their talents,” the president stated.
The president’s announcement was echoed by Moon Baz, Meta’s Global Partnerships Lead for Africa, the Middle East, and Turkey (AMET).
Baz confirmed the rollout of monetization tools, including in-stream ads and ads on reels, designed to enable creators on Facebook to earn revenue through advertisements.
“This expansion will empower eligible creators in Kenya’s vibrant creative industry to earn money, while setting the bar high for creativity across the world and making Meta’s family of apps the one-stop-shop for all creators,” Baz said in a press release.
However, on Sunday, August 18, Bundi expressed his frustration after receiving an email from Meta indicating that the monetization program was not yet available in Kenya.
The email read, “Hi Michael, thank you for contacting us again. At the moment, you are pre-registered for ad breaks. Your country is not supported at this time but the program is expanding! You will automatically gain access if we expand to your country.”
Reacting to this development, Bundi shared his disappointment, stating, “Unfortunately, the in-stream ads monetization announced by William Ruto and Moon Baz has not taken effect in Kenya. This is the latest message I have received from Facebook. As a creator, I am very disappointed. No words!”
Moon Baz acknowledged the issue and assured users that the company is addressing it, responding to Bundi’s concerns with, “We are looking into this,” though no specific timelines were provided.
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